Masters in training
Thursday, June 10, 2010 
The World Cup is inspiration to kids globally as they look to their favorite teams and athletes competing in the pinnacle of football. Unfortunately many of those same kids are facing life consuming struggles that don't provide them the luxury of playing their favorite sport. Young footballers in Soweto, South Africa get to partake in something special with the opening of a world class training facility created by Nike. Every year 20,000 kids will have the opportunity to develop and hone their skills here. INCREDIBLE! As well, they will also be granted access to expert training by internationally renowned South African footballers. The centre also aims to educate young people about HIV/AIDS through life skills programmes. In conjunction with that, a permanent blood testing clinic has been set up at the premises, which follows Nike’s partnership with (RED) through the “Lace Up, Save Lives” campaign. Read the amazing interview as Dazed Digital sat down with Nike Inc’s President and CEO, Mark Parker, about the facility and Nike’s relationship with global communities.
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